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Why Choose a Trulawn Franchise?

Who are Trulawn?

Whilst there are many franchise business opportunities out there, becoming a franchise owner with Trulawn means joining a company at the forefront of an industry.

Trulawn is one of the leading artificial grass brands in the UK, with over a decade’s worth of landscaping experience and product development in the artificial grass market.

Founded in 2009 and based in Berkshire, Trulawn installs artificial grass in domestic homes, schools and commercial properties as well offer additional maintenance services in the care of artificial grass.

A Growing Market

Artificial grass has become the go-to outdoor surfacing for consumers with busy lifestyles. It’s ideal for families who would like to make better use of their time, better utilise limited space, or make their garden fit for use for the whole family (including pets) all year round.

Demand for this low-maintenance alternative has risen steadily over the last decade to the point that it has become a common element of contemporary garden design and landscaping.

Becoming a Trulawn franchise represents an incredible opportunity in a growing sector where the opportunities are vast.

Why Choose a Trulawn Franchise?

When you franchise with Trulawn, you’re partnering with a brand that has over a decade’s worth of experience transforming lawns and delivering unrivalled quality.

Best of all, you don’t need a previous interest in landscaping or the artificial grass sector to succeed. We’re looking for individuals with business acumen and the leadership skills to grow a successful business first and foremost.

From business planning to ongoing marketing and operational support, we pride ourselves on offering a comprehensive franchise package that gives our franchisees all the tools their business needs to thrive.

You will be fully trained to market, sell, install and maintain the Trulawn products in our dedicated training facility. You will also receive a world class Franchisee support package giving you the best possible chance to build a profitable business which will grow into a realiseable asset.

The Ideal Candidate

The ideal candidate for a Trulawn Franchise has the following qualities:

  • A hunger to run your own successful business and a high level of business acumen
  • The ambition to employ and oversee several installation teams & capitalise on additional revenue streams
  • A logical and organised way of working, with the ability and willingness to implement our model
  • Agreeable personality with good social skills
  • Commitment to delivering and maintaining high quality client care

What’s Included in the Franchise Package?

Ongoing training that’s included as part of the franchise package:

Sales Training

Intensive Sales training in; Understanding the market, Lead qualification, Arranging the Quote, Quotation and Sale

Marketing Training

Marketing training in; How to maximise returns from social media in the artificial grass sector, Ensuring the best ROI when using Google Ad words, Maximising effectiveness of direct mail

School Industry

Specialist Sales and Marketing training to the school industry


Technical Training

Technical training in; Site Analysis, Site Preparation, Installation of the lawn, Site handover

Lead Generation

Ongoing and direct to your inbox

Brand Asset Package

All the branding tools you need to set up

If you’d like to learn more about what is included in our Franchise package, download our prospectus by entering your details below:

Franchise Enquiry