Top Tip: Make Yourself Known Locally
We all know that if you want to grow as a business you should secure your local area first! For landscapers and installers this is key, because you don’t want to have to travel hours for a job when there’s plenty to be had on your doorstep.
Summer is the perfect time to make yourself known to the right people as there are carnivals, fetes and county fairs taking place at weekends. These are often attended by families and the older generation, which is the ideal customer for artificial grass. See if there is a way you can get involved either through manning a stand or sponsorship opportunities, because getting your name out there does wonders.
If you’ve left it too late to jump on the summer bandwagon, see if there is stand space in your local shopping centre. Quite often you will find both Mum and Dad with the kids on the weekends, which is the perfect combination. Installing artificial grass tends to be a decision parents make together, so these kinds of locations are key for your demographic.
Fake grass is still quite a novel idea to the public and you can’t beat the feel factor. Make sure you have your grass on show and invite people to have a feel, give them a sample with your contact details to take away with them. With curious items people will naturally gravitate towards it, but it’s up to you to get them interested in having it in their home!
And don’t forget – if you have social media accounts, let people know where you’ll be and at what time. Share pictures to the public and let them see that you’re engaged and approachable. More and more people choose to interact with brands through avenues like facebook, so keeping it up to date is key.
Visibility is a big factor in generating business. Having a stand or stall is a really easy way of establishing your company and meeting potential customers. It’s certainly something that has worked for Trulawn in the past, so it will probably work for you too. We hope you find this helpful, as always if you have any feedback let us know!
