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Artificial grass saves water in an extremely effective way, by reducing the costs of your water bill. For a commercial property point of view, the cost savings can be an attractive incentive.
As artificial lawns do not require the watering and maintenance that real lawns do, there is no need to waste water using sprinklers or hoses on the grass in summer.
An amazing example of the water saving benefits of artificial grass can be seen in the USA. In California, drought is a serious, recurring problem effecting millions of people. Many parts of the state are offering cash rebates to homeowners for low-water landscaping.